Google Tag Manager for Magento 2

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. 

Tags are tiny pieces of JavaScript code that are strategically placed on your website to track and monitor your website visitors’ behavior. Once the small segment of the Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

Different types of tags track different events. For example, a conversion tag can be associated with a click on an add on your website to count the actual conversions and, as a result, to evaluate the effectiveness of the ad. Google Tag Manager sends the data collected from the tags to Google Analytics where it is processed and analyzed. 

Google Tag Manager allows monitoring multiple types of user behavior, such as product clicks, product Impressions, product detail impressions, adding or removing products from the cart. The data you gather with Google Tag Manager can be used to promote impressions and clicks, monitor and measure checkout processes.

The great thing about Google Tag Manager is that it requires absolutely no coding skills to install and configure. To enable the tags, you do not need to modify the source code of your website - Google Tag Manager has an intuitive, user-friendly interface to manage tags. Via the Tag Manager web interface, you can choose the tags that relate to your business and configure them as necessary.

Google Tag Manager extension for Magento 2 helps you to run efficient and effective marketing campaigns and get the right data you need to make winning decisions. Together with Google Analytics, it forms a complete marketing suite providing real-time data about your website and advertising performance.

Features

• Easy addition of the Google Tag Manager script to your website
• Flexible management of Tag IDs and scripts
• Management of access to the extension's configuration settings
• Easy integration of any marketing and tracking scripts via Google Tag Manager
• Data Layer support
• Quick and easy setup
• Remarketing support
• Multi-store and multi-language support
• Easy customization

Effective & Efficient Marketing Campaigns

Remarketing Made Simple

With Google Tag Manager, you can display your ads to people who have been to your website but have not taken desired actions. Remarketing helps you to bring them back, again and again, to make it easy for them to convert.

Improved eCommerce Data Tracking

Google Tag Manager helps you to track your Product clicks, Product Impressions, Product detail impressions, Promote impressions and clicks, monitor and measure checkout processes, and add or remove products from the cart.

Track Events

With Google Tag Manager, you can track events like button clicks, form filling, PDF downloads, form abandonment, shopping cart abandonment, video tracking, and product promotion.